You might find it helpful to know more about how we approach marketing a law firm. We utilize the same process as the most expensive and impressive advertising agencies in the world. We start with positioning your law firm.
After we reach agreement with you about who your target clients are, why they choose you and what makes you different than your competition, we work with you to identify your authentic brand. This is the synthesis of the public’s perception of your law firm and your inherent, internal culture. Any potential conflicts are identified and reconciled so your firm can deliver a consistent client experience in all interactions.
At this time, you will have a position statement that provides the guidance you need when creating all your future marketing messages. When you follow it, your marketing will become focused and appealing to the very potential clients that you want to attract. You will also have differentiators that make you unique. Everything you say and do will be consistent and will set you apart from your competition.
Next steps include:
- Logo development, graphic integration of your tagline and creation of versions to be used across all media
- Stationery design and production
- Development of a company-wide graphic standards document and subsequent training (guidelines for the consistent usage of the logo and supporting graphics to guarantee consistency in all uses)
- Marketing plan, including budget, media recommendations and advertising strategy
- Website review, recommendations and development
- Creative strategy, campaign concept and ad development, including advertising rates solicitation, negotiation and placement
- Marketing collateral review, recommendations and development
- Newsletter/eZine/blog development
These steps can be taken with Grow My Law Firm or with another agency in your market, as long as that agency fully understands and subscribes to a marketing philosophy built upon a solid foundation of positioning.
We have written a book about the steps we take in our positioning and branding process called, “The Definitive Insider’s Guide to Growing Your Practice Through Innovative Brand Strategies.” This free book is available by simple email request, so let us know if you would like a copy emailed to you.
Click here to learn about Grow My Law Firm.
