If you’re lucky enough to be contacted by the press for an interview or comments regarding a topic that they are working up as a story, you should be pleased to be among the honored few. But don’t underestimate the significance of this opportunity. If you treat it respectfully and carefully, it could be a pivotal step in your personal brand and a chance to open the door to establishing a long-term relationship with the media.
Following are a few tips to help you make the most of this opportunity:
- Treat members of the press respectfully
- Return calls promptly
- Be accommodating to their schedules
- Answer questions honestly and directly
- Avoid “off the record”
- Position yourself as a future resource
- Speak carefully
- Think before you speak
- Beware embarrassing quotes
- Dress appropriately - business attire only, no Friday casual
by: Christine Pilch
