Grow My Law Firm

Friday Favorites: 5.6.11

Here are 5 of my favorite or most helpful things I read on the web this week:

1. 26 Ways to Engage With Customers Using Video:
   Are you using video in your marketing yet? If not, wha are you waiting for? It's one of the hottest marketing techniwques available today. This article has great tips to inspire you.
2. The 7 Biggest Lies Out of Digital Hollywood:
   Hollywood seems to be playing ostrich, sticking it's collective head in the sand, and hoping that the things causing it to loose its iron grip on the entertainment world will just fade away. Not so. This article is an insightful look at common myths perpetuated by the Hollywood dinosaurs.
3. 3 More Ways to Manage Your Dropbox Files You May Not Know About:
   Dropbox is a great way to store files in the cloud so they are available to pull up wherever you are. This article offers a few helpful tips.
4. How to Get Your Employees On Board With Your Social Media Policy:
   Without staff-wide buy-in, you social media initiative has little chance of success, especially if it depends upon collective support. This short article will get you thinking.
5. Five Steps to Help Your Brand Avoid Overpromising:
   Your customers easily feel the difference when their experience differs from your brand message. So how can you synch those two aspects? This article will give you a few pointers about how to do so.

Well, that's it for this week!

- Christine Pilch

Friday Favorites: 3.25.11

Here are 5 of my favorite or most helpful things I read on the web this week:

1. 7 Tools That Monitor Your Children on Facebook - Facebook can be a dangerous place for kids and a great concern for parents, but these tools can help provide piece of mind.
2. QR Codes: Game Changer or Passing Fad? - I believe that QR codes have tremendous potential to be a powerful component of marketing. This article explains what they are and how they can be used.
3. 5 Mobile App Trends You Can’t Ignore - This article is about using mobile apps for enhanced productivity.
4. How to Use Facebook Social Plugins on Your Website - Although I believe it's a bad idea to integrate Facebook and your blog comments because Facebook is too fickle to allow it control over something so important, this article is good for showing you how you can integrate Facebook into your site or blog.
5. Why Women Rule The Internet - This article is full of statistics about the significance of women for eCommerce, social networking sites, and even, surprisingly, gaming. If you're not optimizing your site for women, you just might be sorry.

 Well, that's it for this week!

- Christine Pilch

Friday Favorites: 3.18.11

Here are 5 of my favorite or most helpful things I read on the web this week:

1. How to Draft a Company Social Media Policy - "The purpose of your social media policy is to help employees understand what is and what is not acceptable, where the line is, and how, exactly, they should react when someone they’ve never met, and whom they were only trying to help, turns around to call them a HUGE MORON." This insightful post will provide a few guidelines to help get you started on drafting your own policy.
2. Fortune Global 100 Social-Media Savvy, Getting Savvier - There are strong statistics here to give you a quick snapshot of how these companies are using social media. 
3. Which is Better for Social Media Monitoring: TweetDeck or SproutSocial? Before I read this, SproutSocial wasn't on my radar, but now I think it looks like a valuable tool. 
4. Scan a QR Code & Save Your Place on the Restaurant Wait List - This is a hot new app introduced this week at SXSW with terrific potential! 
5. Interview tip: flushing out objections to your potential employment - This 5 minute audio recording is well worth your time, even if you're not interviwing for jobs now. It's basically about closing a deal.

 Well, that's it for this week!

- Christine Pilch

Friday Favorites - 3.11.11

Here are 5 of my favorite or most helpful things I read on the web this week:

1. The CMO's Guide to the Social Media Landscape - Want to know how each social media application is affecting your SEO? This informative infographic is clear and easy to understand.
2. 9 Ways to Transform Your Website Into a Social Media Hub - Your own website (or blog) is the perfect hub for all your social media activity because, unlike a Facebook Fan Page, you completely control it. There are some great tips here.
3. Look at Your Social Media. You're Seeing the Future of Your Brand - Your brand is entirely about others' perceptions of you, so you can gage the future of your brand by people's reactions to your social media activity today.
4. 8 Simple Ways to Improve Your YouTube Channel - Video is hot, hot, hot! Statistics are showing that many people prefer to watch a quick video than read a post or article online. Here are tips to make your YouTube Channel better than ever.
5. Facebook Insights: Product Guide for Facebook Page owners - Ever wondered what those stats mean in your Facebook Page Insights? This is a must-read for Page Admins.

Well, that's it for this week!

- Christine Pilch

Friday Favorites

Here are 5 of my favorite or most helpful things I read on the web this week:

1. Understanding the Social Media ROI Cycle - I like this because it helps establish realistic expectations. No, you won't see instant returns from your social media investment. It takes time, consistence, perseverance, and diligence. There is no cutting corners.
2. Facebook Promotions: What You Need to Know - Many people run unsanctioned contests on Facebook and get away with it, but what it you're the one who gets caught? Are you willing to risk loosing your Fan Page?
3. 4 Innovative Ways to Use Web Video for Small Business - Video is one of the hottest marketing tactics available these days, and here are 4 solid tips for integrating video into your marketing. 
4. The Reputation Economy is Coming - Are You Prepared? - "The reputation economy is an environment where brands are built based on how they are perceived online and the promise they deliver offline." So, are you ready for this?
5. How Well Is Social Media Fitting into the Marketing Mix? - There are some great statistics here.

Well, that's it for this week.

- Christine Pilch