Following is a collection of articles written by Christine Pilch and Dennis Kunkler that were published in various business magazines. There are also articles in which they are quoted.
Social Media Marketing and Web 2.0 - What Are They, and How Can They Help You Bring in More Business?
- BusinessWest, February, 16, 2009
10 Points About Blogging
- BusinessWest, January 5, 2009
-
BusinessWest, November 10, 2008
Bits
and Hits - Estate-planning Blog Success Shows That Where’s a Will, There’s a
Way Forward
- BusinessWest, September 1, 2008
Logo
Logic - Your company’s brand extends beyond your stationery
- Worcester
Business Journal, August 18, 2008
Get
More Prospects to Say ‘Yes’ - How Professional Service Firms Can Tip the Scales
- BusinessWest, August 18, 2008
How
to Eliminate Your Competition - Develop a Strategy to Become a Category of One
- BusinessWest, June 23, 2008
Reducing
Your Company's Recession Risk - Avoiding Common Marketing Mistakes Can Help You
Ride Out the Storm
- BusinessWest, February 18, 2008
Preparing
for a Possible Downturn - Six Simple Marketing Steps You Can Take Right Now
- BusinessWest, October 15, 2007
Change
Your Perspective - Revising a Marketing Message Can Transform a Company
- BusinessWest, August 6, 2007
Rebranding
- How to Avoid Failure - A New Logo Won't Be Enough to Change What Customers
Think of Your Company
- BusinessWest, April 16, 2007
Find
Your Market Niche - And Build a Stronger Brand
- BusinessWest, October 16, 2006
Quality,
Service, Price: Meaningless Claims That Can Drive Customers Away
- Marketing Profs, September 5, 2006
Stop
the Advertising Bleed - Building Your Brand Through Positioning
- BusinessWest, June 26, 2006
What
is a Blog? And How is it Different Than a Website?
- Chamber Channels, April 2006
Romancing
the Press - Public Relations as a Thrifty - and Often Effective - Marketing Tactic
- BusinessWest, February 6, 2006
Is
Your Ego Getting In The Way Of Profits? - When Your Reality Clashes with Customer Perception
- Boston Herald Online, February 1, 2006
- Boston Women's Business, February 2006
- Business West, November 14, 2005
A
Smarter Brand of Management - Making Effective Use of Your Marketing Resources is the Key to Success
- BusinessWest, August 1, 2005
Why
Your Advertising Isn't Working - Before You Can Push the Right Buttons, You Have to Know What They Are
- BusinessWest, May 2, 2005
A
Corporate Makeover Is More Than Just Designing A Logo
- BusinessWest, January 2005
