Martindale did it again. I received a fax this morning advertising a new service that they're adding to their host of increasingly out-of-core-competency services. This time it is for an online video component.
You can refer to my post from October 14th called, Martindale Newswire - way out of their core competency, about the first time I became aware of this ridiculous foray outside of their skill set. This time it's the same poor delivery, by fax, with no other distribution or introduction that I've seen. Again, I don't want my clients' fax machines clogged up by Martindale's promotions.
The jury is still out on the value of using video on a legal website. To me, anything that slows down the user experience is a waste of money and disrespectful of visitors' time. People do not go to a legal website to be entertained; they want information, fast. The most efficent delivery of information is through clear and concise text delivered via an intuitive navigation sytem. Fancy video is likely to fall victim to partners' egos, simply singing firm glories, and not demonstrating what users really want and need - To know what's in it for them? What do they get? Why that firm and no other?(The firm's position in the market.)
The fax from Martindale doesn't include pricing information, but why would any law firm pay Martindale to do something so far out of their core competency, which will probably not do anything except further line Martindale's own pockets?
My advice - don't be lured in by Martindale's Online Video service.
by: Christine Pilch
Christine@GrowMyCo.com
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