Martindale recently formed an important partnership that all lawyers should be aware of. Martindale is now closely connected to LinkedIn, which you probably know is the most significant social networking website for professionals these days.
Check it out yourself. Go to your own Martindale listing and look for the small IN logo next to your firm's name in the firm listing and next to your name in your attorney listing. When clicked, the user goes to a login page, where they can go to LinkedIn to see how they are connected to members of that firm. The caveat though is that users must give Martindale access to their LinkedIn account information.
I'm not sure that I'm happy about allowing Martindale the ability to poke around inside my LinkedIn account, but I understand the concept. They need to know who you're connected to to display how you may be connected to members of that particular firm.
I found a significant bug though. Several of my clients with LinkedIn accounts don't have LinkedIn reflected in their Martindale profiles. I asked my contact at Martindale, and he said that the product is very new and they need to work through such things. I'll be patient because I believe this is an important affiliation.
Time will tell though if the association goes both ways. Will links to Martindale profiles eventually be seen in LinkedIn bios? It would be terrific for attorneys to be linked to their AV, BV or CV rated Martindale bios from LinkedIn.
By: Christine Pilch