My clients would probably tell you that I'm a bit of a broken record when it comes to re-purposing content. I'm always saying things like, "Cut some blog posts out of that article," or, "Let me see where else I can get that published for you." To me, re-utilizing content is working smart.
If you've done the work and created a great piece, why not post it everywhere you can and repackage it for cross-promotion? If you've retained the copyright on your work, there is nothing stopping you from having the piece republished within another venue, chopping it up for multiple blog posts, and producing a video about the topic.
But don't stop there. Publish a link to your work on your Facebook Page and personal profile, on your LinkedIn profile, on Twitter, and within appropriate LinkedIn groups. Upload your presentations to SlideShare and LinkedIn, and upload your videos to YouTube and LinkedIn. If you find all of this too cumbersome, utilize a free, multi-platform posting tool, like Shareaholic, TweetDeck or Hootsuite, where you can post to multiple destinations with a single action. But be careful though, as it is not necessarily appropriate to post all content everywhere.
I also caution you to carefully consider using article farm sites, as I'm reading lately that these sites actually work against your search rank because links from them are considered bad.
So, the next time you create a great piece of content, add it to your blog or website, and then make sure you spread it around the web. Over the following few days, carefully review the statistics of where your inbound traffic is coming from. The results just might surprise you.
Photo credit: Mac Users Guide

