Following is a collection of articles written by Christine Pilch that were published in various business magazines. There are also articles in which she was quoted.
Resistance Is Futile: Why Blocking Employee Access to Social Media Won’t Work
- BusinessWest, December 20, 2010
Tweet Success - Social Media Turns Customers into Fans — and Friends
- BusinessWest, May 10, 2010
They’re Not Following the Trend - Most Area Health Care Providers Have Been Slow to Adopt Social Media
- Healthcare News, May 10, 2010
Social Media Marketing and Web 2.0 - What Are They, and How Can They Help You Bring in More Business?
- BusinessWest, February, 16, 2009
10 Points About Blogging
- BusinessWest, January 5, 2009
LinkedIn or Left Out? - What You’re Missing If You’re Not Utilizing This Powerful Social-networking Tool
- BusinessWest, November 10, 2008
Bits and Hits - Estate-planning Blog Success Shows That Where’s a Will, There’s a Way Forward
- BusinessWest, September 1, 2008
Logo Logic - Your company’s brand extends beyond your stationery
- Worcester Business Journal, August 18, 2008
Get More Prospects to Say ‘Yes’ - How Professional Service Firms Can Tip the Scales
- BusinessWest, August 18, 2008
How to Eliminate Your Competition - Develop a Strategy to Become a Category of One
- BusinessWest, June 23, 2008
Reducing Your Company's Recession Risk - Avoiding Common Marketing Mistakes Can Help You Ride Out the Storm
- BusinessWest, February 18, 2008
Preparing for a Possible Downturn - Six Simple Marketing Steps You Can Take Right Now
- BusinessWest, October 15, 2007
Change Your Perspective - Revising a Marketing Message Can Transform a Company
- BusinessWest, August 6, 2007
Rebranding - How to Avoid Failure - A New Logo Won't Be Enough to Change What Customers Think of Your Company
- BusinessWest, April 16, 2007
Find Your Market Niche - And Build a Stronger Brand
- BusinessWest, October 16, 2006
Quality, Service, Price: Meaningless Claims That Can Drive Customers Away
- Marketing Profs, September 5, 2006
Stop the Advertising Bleed - Building Your Brand Through Positioning
- BusinessWest, June 26, 2006
What is a Blog? And How is it Different Than a Website?
- Chamber Channels, April 2006
Romancing the Press - Public Relations as a Thrifty - and Often Effective - Marketing Tactic
- BusinessWest, February 6, 2006
Is Your Ego Getting In The Way Of Profits? - When Your Reality Clashes with Customer Perception
- Boston Herald Online, February 1, 2006
- Boston Women's Business, February 2006
- Business West, November 14, 2005
A Smarter Brand of Management - Making Effective Use of Your Marketing Resources is the Key to Success
- BusinessWest, August 1, 2005
Why Your Advertising Isn't Working - Before You Can Push the Right Buttons, You Have to Know What They Are
- BusinessWest, May 2, 2005
A Corporate Makeover Is More Than Just Designing A Logo
- BusinessWest, January 2005
