One of the most exciting aspects of the formation of Grow My Company, is the synergy that has been sparked. When two strong talents came together, a robust alliance was created. This union is focused on the greater good of our clients.
By combining Christine Pilch, a copywriter-marketing-media specialist who has strong positioning and management skills, with Dennis Kunkler, designer-creative director who has hands-on brand creation and extension experience, the resulting talent pool grew substantially more than the sum of two parts.
They had been teaming up to work on client projects for about 10 years, and over time their philosophies blended so well that it was logical to officially form Grow My Company.
Together, their understanding of brand building principles, their deep belief in the fundamental essential of positioning, and a desire to teach these business-building ideas has created a truly unique approach in a "market of marketers," where there is not much distinguishing one firm from another.
Christine Pilch comes from a solid background in sales and marketing and is one of social media’s early adopters. Her speaking and training covers various social media marketing techniques including LinkedIn, Facebook, Twitter, blogging, and various efficiency tools.
Her successes include the development of marketing campaigns for a regional home remodeling company that increased their revenues from $3 million to $15 million annually over the 5-year period she was with them. This success can be directly attributed to Christine's successful and consistent branding of the company through the design and purchase of advertising on dozens of TV stations and in hundreds of newspapers. She also developed the company's website, which generated 25% of their revenue in its first year online. In addition, she is the co-author of a book called, "Understanding Brand Strategies: The Professional Service Firm’s Guide to Growth" and author of numerous positioning, branding, and social media articles, which can be found on the articles page.
Christine learned the true potential of the internet as a business tool rather than simply utilizing a website as a brochure by selling web-based business solutions for a technology company. This experience gave her the background necessary to guide her clients' web development and prevent them from making common mistakes that waste money.
Christine's core strength is in putting the right message in front of the right people at the right time. She can quickly find the heart of your professional service's value, package it into an appealing sales advantage, and show you ways to consistently maintain that advantage in the marketplace.
She can also train you in various, free, social media techniques that can help you strengthen your personal brand and bring it to a whole new level of awareness.
For more than 30 years, Dennis Kunkler's packaging design and creative ideas have influenced countless people and profited many. His credentials entail a career of design successes which include thousands of projects for hundreds of companies in dozens of categories.
His experience as a designer of consumer packaging allowed Dennis into the conference rooms of dozens of internationally known companies and permitted him the insider's viewpoint where he was privy to countless corporate secrets. Over his long career he had access to numerous specialized strategies and tactics in a wide range of industries. He has been able to condense his knowledge down to a few important concepts that any law firm can learn to implement.
Although Dennis comes from a creative design background, what he now specializes in is not about design. He states; "Any professional designer can create an attractive ad, brochure or campaign, and every one of them can have their own distinct style or approach. What I offer is not about design. To me, what happens before designing is the most important part. It's about the reasons "why" you design."
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