This may be more interesting to female readers than male ones.
When your whole identity is your maiden name, at what cost can you change your name? Will that brand be sacrificed when you get married and want to take your husband's name? That is the dilemma I encountered when I married last year.
I'm not in my 20s, or even my 30 for that matter. As a result, I have a lot of equity in my name personally and professionally, especially since a lot of my income is generated by the recommendations and referrals that come via the social media sphere.
So when I married, I stressed over what to do with my last name, and thus, my identity.
I ended up adding my husband's name after mine, without a hyphen. That was the best solution for me, and most social media platforms made it pretty easy as well. Facebook, LinkedIn, Pinterest, Slideshare, YouTube, and Google+ gave me no hassle at all. It was easy to find and configure the change on their respective sites. (Note: I am referring to display names only, not platform usernames. I see no reason to jump through those hoops.)
Twitter, however, was a whole other story. Twitter actually has a character limit on display names, and "Christine Pilch Mancini" exceeds it, so I am unable to change my name there. Yes, it is ridiculous.
Anyway, making the right name decision for me was a whole lot harder than the actual process of changing my name in the social media world. If only it was so easy to do everywhere else...passport, driver's license, bank paperwork, insurance, utilities...
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