Here are 5 of my favorite or most helpful things I read on the web this week:
- Understanding the Social Media ROI Cycle - I like this because it helps establish realistic expectations. No, you won't see instant returns from your social media investment. It takes time, consistence, perseverance, and diligence. There is no cutting corners.
- Facebook Promotions: What You Need to Know - Many people run unsanctioned contests on Facebook and get away with it, but what it you're the one who gets caught? Are you willing to risk loosing your Fan Page?
- 4 Innovative Ways to Use Web Video for Small Business - Video is one of the hottest marketing tactics available these days, and here are 4 solid tips for integrating video into your marketing.
- The Reputation Economy is Coming - Are You Prepared? - "The reputation economy is an environment where brands are built based on how they are perceived online and the promise they deliver offline." So, are you ready for this?
- How Well Is Social Media Fitting into the Marketing Mix? - There are some great statistics here.
Well, that's it for this week.
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